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Where brands meet their makers

Private Label Egypt (PLE) is Egypt's leading exhibition for private label and contract manufacturing, where a product idea meets the factory that makes it real.

Private Label Egypt (PLE) is the country's leading private label and contract manufacturing exhibition, the place where a product idea becomes a brand ready for the shelf. For three days, founders, retailers, importers and established brands meet the qualified Egyptian manufacturers who can build their products, across five industries under one roof.

Two sides of every product, one floor

On one side are the brands: entrepreneurs, retailers and importers with something to launch or scale. On the other are vetted factories with the capacity, certifications and expertise to produce it. PLE puts them face to face, turning months of cold outreach into direct conversations, live samples and signed terms in a single visit.

Five industries, real business

Exhibitors span food & beverage, beauty & cosmetics, fashion & textiles, chemicals & home care, and packaging. These are the categories where Egyptian manufacturing competes hardest. For visitors, that means sourcing a private label partner, benchmarking capabilities, cutting import costs, and working with makers who already meet international standards.

From idea to shelf

Private label removes the biggest barrier to building a brand: the production line. PLE makes the model practical. Arrive with a concept, leave with a manufacturer, a sample and a clear path to a product on the shelf. No factory required. See how it works →

On the show floor
Brands meet their makers
Across five industries

Proven at launch

Egypt's first dedicated private label expo

The debut edition drew thousands of visitors and dozens of exhibitors across three days of expert panels, practical workshops and manufacturer matchmaking. In 2026 it scales up at the Cairo International Convention Center (CICC) – Hall 4, 19–21 November.

10K+Attendees
100+Factories
5+Industries

The 2026 edition.

Ready to join the 2026 floor?

Book a booth as a manufacturer, or register to visit as a brand or founder.