Fireside Chat: Main Stage - From 2:00PM to 2:45PM
Egypt's cosmetics industry is experiencing explosive growth - and the opportunity for private label brands has never been bigger. Join us for an exclusive conversation to learn about the current manufacturing capabilities, growing consumer demand for tailored products, emerging categories, and how to carve out a niche in this booming market.
Dr. Mohamed Salah ElHoussiny, Chief Executive Officer, Egyptian Company for Cosmetics ( ECC )
Nadine Mustafa, Editor-In-Chief, 925 MEA
In Conversation with
Factories: Bridging the Gap Between Brands & Manufacturers
Panel Discussion: Main Stage - From 2:45PM to 3:30PM
Workshop: Workshop room 1 - From 3:00PM to 4:00PM
This workshop explores the challenges and opportunities of scaling your food brand with no manufacturing facilities. Learn critical success factors for manufacturer partnerships, key focus areas from manufacturing to distribution and marketing, how to leverage relationships for growth, strategies for early wins, and the legal framework to protect your brand.
Ali Hegab - Co-founder, Santariyya Foods
Dorra Ossama - PR & Marketing, Santariyya Foods
Workshop: Workshop room 2 - From 3:00PM to 4:00PM
This practical workshop guides entrepreneurs and business owners through the essential financial and legal foundations needed to build a competitive business in Egypt.
Learn how to start correctly from a financial and tax perspective, the advantages and disadvantages of different company structures, the financial relationship between manufacturers and businesses, and more.
Mohamed Shehata
Financial & Tax Consultant, Egyptian Tax authority
Workshop: Workshop room 3 - From 3:00PM to 4:00PM
This session dives into the perfect blend between organic and paid digital media strategies to create a "self-feeding" online sales machine that helps you grow at record speed in this fast-paced AI world. It gives you exact, actionable steps on what to do and how to launch and scale your brand successfully online and give it the best chance of success.
Youssef Akkari
Founder, BriskStaff.com
Keynote : Main Stage - From 4:15PM to 4:45PM
Nilco reveals the complete journey of bringing a custom game to life: from initial concept and design to material selection and manufacturing. Explore how board games, card games, and puzzles are developed, the creative and technical decisions at each stage, and what it takes to transform an idea into a finished product.
Mariam Afifi - Marketing Team Leader, Nilco
Workshop : Workshop room 1 - From 4:00PM to 5:00PM
Understanding working capital is fundamental to business survival. This workshop covers working capital dynamics and their impact on cash flow, common challenges and warning signs, and practical tools to keep your business financially healthy.
Hatem Sabry
Co-founder, Oliv Finance
Workshop : Workshop room 2 - From 4:00PM to 5:00PM
Becoming a certified supplier is an essential growth lever if you are operating in F&B. This workshop covers how to set yourself up for success in this space. We will discuss the financial opportunity, essential certifications required, what operational standards need to be in place, breaking into the market, and everything in between.
Ahmed Mostafa - GM, AFFI Foods
Workshop : Workshop room 3 - From 4:00PM to 5:00PM
Explore the journey of building a food brand in the Egyptian market. The workshop will cover everything from product positioning, managing relationships with retailers, marketing and brand management, perfecting margins, and more.
Khaled Abd Elmawla - Co-founder & CEO, Delimore
Ahmed Anwar - Factory Manager, Delimore
Panel : Main Stage - From 5:00PM to 5:45PM
Building a private label brand requires more than a great product—it needs the right infrastructure. This panel explores three critical pillars that can make or break your business: working capital to finance production, seamless payments to reduce checkout friction, and distribution platforms to reach consumers instantly. Learn how brands leverage these solutions to overcome traditional barriers to scaling, and compete with established players.
Sherine Kabesh - Co-founder, Flash
Seif Bendari - Co-founder & COO, Flend
Mahmoud Bahaa - General Manager, Rabbit
Workshop : Workshop room 1 - From 5:00PM to 6:00PM
The work before the factory brief determines your collection's success. This workshop covers the critical pre-production phase: conducting market research to identify opportunities, building a cohesive seasonal collection strategy, sourcing fabrics and trims, and preparing a solid foundation before engaging manufacturers. Master the groundwork that separates successful launches from costly mistakes.
Aly Al Banawy - CEO, Brands Factory
Habiba Aassar - Graphic Designer, Brands Factory
Nahla Ahmad - Fashion Consultant, Brands Factory
Workshop : Workshop room 2 - From 5:00PM to 6:00PM
This workshop covers the essential legal and tax framework for exporting from Egypt. Navigate the mandatory registration process including the Exporters' Register, understand the roles of key regulatory bodies like the General Organization for Export and Import Control (GOEIC) and the General Authority for Investment and Free Zones (GAFI), and learn how to prepare the required documentation correctly to ensure smooth customs clearance and compliance.
Mohamed Shehata
Financial & Tax Consultant, Egyptian Tax authority
Workshop : Workshop room 3 - From 5:00PM to 6:00PM
Explore Egypt's custom silicone and PVC manufacturing landscape. A&H will discuss the market opportunities, various product categories, cost structures, sales channels, and the development process from concept to production. You should walk away with a roadmap on how to get started in this growing domain.
Manal Ezzeldin - General Manager & Co-founder, A&H Factory for Advanced Industries
Fireside Chat: Main stage - From 6:00PM to 6:45PM
Tune in to learn about ReQaf’s journey from being a private label brand into owning the entire production chain. This session will delve into the strategy behind this gamechanger, the execution challenges, and the impact on driving the brand forward.
Aly Khattab - Founder, ReQaf
Workshop : Workshop room 1 - From 6:00PM to 7:00PM
Explore the science behind how we smell fragrance and the artistry of scent creation through Attar's in-house process. Discover how fragrances are developed from initial concept to final formulation, including ingredient selection, blending techniques, scent profiling, and the craftsmanship required to create signature fragrances.
Mohamed Elenany - CEO - Attarji
Workshop : Workshop room 2 - From 6:00PM to 7:00PM
This practical workshop equips designers, brand founders, and product teams with the fundamentals of effective factory communication through a strong, well-structured tech pack. Participants will learn what information factories truly need, how to avoid common miscommunication pitfalls, and how to use tech packs to reduce errors, delays, and costs. Drawing from real manufacturing experience, Nohir will break down key components of a tech pack, best practices for clarity, and how to build a collaborative, efficient relationship with your production partner.
Nohir Saleh
Founder & CEO, The Fashion Incubator Middle East
Workshop : Workshop room 3 - From 6:00PM to 7:00PM
Tune in to learn how to build a cohesive multi-channel strategy that integrates your offline and digital presence. This workshop covers designing seamless customer journeys across all touchpoints, measuring ROI and performance metrics for each channel, and optimizing resource allocation based on effectiveness.
Nader Galal
Head of Sales, Delimore
Keynote: Main Stage - From 6:45PM to 7:15PM
Innovation often solves the wrong problem, creating marketing stunts that don’t leave a lasting impact. But breakthrough products solve problems consumers didn't realize could be solved. Tune in to learn more on how product innovation can transform categories, backed by R&D that works well with consumers in mind.
Omnia Khattab
R&D Manager, AFFI Foods
Workshop : Workshop room 3 - From 7:00PM to 8:00PM
In a market full of options, how do you make customers choose you? Join Aly Khattab as he breaks down the strategies for building a brand that cuts through the noise and earns lasting customer loyalty. Learn about tested approaches to differentiation, positioning, and creating memorable brand experiences that keep customers coming back.
Aly Khattab
Founder, Reqaf
Panel Discussion : Main Stage - From 7:15PM to 8:00PM
Peer into the future of Egypt's private label revolution. Industry leaders discuss transformative trends ahead: how Egyptian brands can compete globally, digital commerce democratizing access, regional expansion opportunities, and what local manufacturers need to succeed in private label's next chapter.
Arthur Bizdikian - Co-Founder, Pipp
Lubna Omar - Brand Manager, SIRAN Jewelry
Vahan Alexanian - Co-founder and managing partner, Be-Indie
Keynote: Main Stage - From 1:00PM to 1:30PM
Explore the transformative business model that eliminates inventory risk and caters to modern demand. This session dives deep into the world of on-demand and custom manufacturing. Learn how this model works from design, customer experience, and cash flow, and the technological platforms enabling brands to offer personalization without the traditional burdens of stock.
Mohamed Dorgham
Founder & CEO, Zink Print
Workshop: Workshop room 1 - From 1:00PM to 2:00PM
Discover MSMEDA’s suite of services that enables small and medium businesses in Egypt grow with ease of mind. You will learn how the government can support your journey from day 1, with a wide range of services tailored to your needs.
MESMEDA
Workshop: Workshop room 3 - From 1:00PM to 2:00PM
Clair Seffeen - Founder & Managing Partner, The Design Narrative & Story Concept Store
Fireside Chat: Main Stage - From 1:30PM to 2:15PM
This chat explores how local brands can expand into international markets through exports. Tune in to know everything about the realities of going global — from export readiness and market selection to financing, payments, and risk management.
Mai Eldarawy - CEO, Lavander Life Group
Mohamed Samir - Credit Analyst, Private Bank
Workshop: Workshop room 1 - From 2:00PM to 3:00PM
This workshop provides an introduction to food supplement manufacturing in Egypt, covering market opportunities, regulatory requirements, and the role of pharmacists in the industry.
If you want to break into the industry, you will learn how to start your own food supplement project, from idea validation and compliance to manufacturing options and market entry.
Engi Abdelazeem
Research & Quality Sr. Manager, Unimack International Group
Keynote: Main stage - From 3:00PM to 3:30PM
Social commerce is transforming how consumers discover and buy products. Explore this evolving landscape in Egypt and beyond, and how consumers discover, evaluate, and purchase products without leaving their favorite apps. Learn how private label brands can be agile enough to win in this space, and how to leverage this wave to boost your sales.
Arthur Bizdikian - Co-founder, Pipp
Workshop: Workshop room 1 - From 3:00PM to 5:00PM
Learn more about the opportunities and complexities of the seafood private label sector. An industry expert shares insider insights on sourcing fresh and frozen products, managing cold chain logistics, meeting quality and safety standards, and positioning seafood as a premium, trusted choice for retailers and consumers.
Ahmed Maan
Founder & CEO, Brisk Bites for Food Industries
Workshop: Workshop room 2 - From 3:00PM to 4:00PM
Navigate Egypt's food safety regulations and licensing requirements with confidence. Tagmenta provides a practical overview of the key compliance standards, regulatory bodies, and step-by-step licensing process for food businesses. Learn what documentation is required, common pitfalls to avoid, and how to maintain compliance once licensed.
Mai Tag Eldien - Food Safety Consultant, TAGmenta
Keynote: Main stage - From 3:30PM to 4:00PM
Going local used to be the backup plan. Then the market shifted — and for those ready to step up, it became the entire strategy. Hussein Bahgat shares lessons from the front lines of building a local supply chain that earned the trust of one of Egypt's biggest brands.
Hussein Bahgat - Co-founder & MD, Ritual Coffee Company
Panel: Main stage - From 4:00PM to 4:45PM
Sustainability is often discussed in theory—but what does it look like in practice? This panel moves beyond buzzwords to explore real implementation: integrating sustainability into operations, navigating challenges and trade-offs, lessons from failures and successes, and measuring tangible results. Hear from industry leaders turning sustainability commitments into actionable strategies and business value.
Workshop: Workshop room 2 - From 4:00PM to 5:00PM
An interactive workshop covering the five outsourced manufacturing models, including contract manufacturing and private label, highlighting the key differences between each model and how to choose the perfect one for your business, featuring case studies from global brands.
Dr. Nasim Gamal
Founder & CEO, EMA Platform
Workshop: Workshop room 1 - From 5:00PM to 6:00PM
Skip the expensive mistakes. This candid workshop reveals the most common and costly errors new fashion brands make. Save time, money, and heartache and launch your brand the right way.
Youssef Hazzi - Business Owner, Joe's Venture
Workshop: Workshop room 3 - From 5:00PM to 6:00PM
Learn about MSMEDA's comprehensive financing solutions built specifically for Egyptian entrepreneurs. This workshop covers available funding programs by MSMEDA and their eligibility requirements,.
MESMEDA
Panel : Main Stage - From 5:30PM to 6:15PM
Join senior leather industry experts for an enlightening discussion on Egypt's footwear manufacturing landscape and the journey of emerging brands. This panel explores the current state of the sector, touching on common struggles emerging footwear brands face and how to overcome them, how leather quality and craftsmanship determine the brand’s future, what private label entrepreneurs must understand about leather before getting started, and how brands and manufacturers can grow together.
Workshop: Workshop room 1 - From 6:00PM to 7:00PM
Hamza Ahmed Abdou - Founder, El Shabab Market
Closing Panel : Main Stage - From 7:00PM to 8:00PM
Join the founder behind one of Egypt’s leading food retailers as he sits down with two of the most influential leaders to unpack his journey from stockroom to stock market. Together, they’ll explore how private label innovation, strategic resilience, and ecosystem thinking shaped the path from startup to listed company — and what this means for the future of food brands and retail in Egypt.
Jalal Abu-Ghazaleh - Founder, Gourmet Egypt & AM foods
Luay Torky - Co-founder, Private Label Egypt, Saal Investment, Buffalo burger & Pizza Roma
Mai Salama - Founding Partner - Creative Industry Summit
